The NUE2012 initiative has been inspired by the 2012 Olympics and will celebrate pre-existing enterprise and entrepreneurship with UK Higher Education Institutes (Universities only) by seeking to award a national shortlist and ultimate 'winner of winners' of eligible businesses coming through the universities start-up support programmes.
Ultimately, four finalists will present their enterprises in a 'Dragon's Den' format at the British Business Embassy at Lancaster House on the 1st August 2012.